Overview | Happy Hands LLC
Happy Hands LLC is a home help service agency that provides care to the elderly as well all ages of people. However, they faced challenges in the highly competitive home care niche. To improve their online presence and reach their target audience, they partnered with Invictus Star Technology for PPC services. This case study highlights the journey and outcomes of their collaboration.
Challenges
Highly competitive niche, ranking higher on search results, and increasing traffic and conversions in the healthcare services market.
Highly Competitive Niche
Happy Hands operated in a crowded market, making it difficult to stand out and attract relevant traffic.
Ranking Higher on Search Results
They struggled to secure top positions on search engine result pages (SERPs) for key home care-related keywords.
Increase Traffic & Conversions
Happy Hands needed to drive more qualified traffic to their website and convert visitors into clients.
Our PPC Plan Execution
We identified relevant keywords and phrases that aligned with Happy Hands' services, targeting local and industry-specific search queries. Our team crafted compelling ad copies and optimized them to maximize click-through rates (CTR) and conversions. We closely monitored campaign performance, making data-driven adjustments to bidding strategies, keywords, and ad placements. Moreover, clear calls-to-action and A/B testing was also implemented to refine ad elements and improve campaign effectiveness.
Our PPC Outcome
Through targeted ad campaigns, Happy Hands experienced a substantial surge in website visits, attracting more qualified leads. Moreover, with optimized PPC efforts, Happy Hands achieved higher positions on SERPs, increasing their visibility and organic traffic. The refined landing pages and persuasive ad copies led to a notable increase in conversions, transforming website visitors into loyal clients.
Budget and Results
Final Results
Invictus Star Technology's expertise in PPC, Happy Hands LLC successfully overcame their challenges, gaining a competitive edge and achieving their business goals.
Increase in Average CTR
Increase in Organic Traffic
Increase in Organic Conversions
Increase in Impressions
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