Central Trading Company L.L.C | Overview

Central Trading Company (CTC), a leading auto spare parts distributor, faced the challenge of increasing its online visibility and attracting more website traffic. In a highly competitive niche, CTC aimed to enhance its rankings on search engines, particularly for the keywords "Castrol Distributors" and "Michelin Tyres." This case study explores how Invictus Star Technology successfully implemented SEO strategies to overcome these challenges and achieve significant improvements in website traffic and search engine rankings.


Challenges Faced by CTC

CTC aimed to improve its rankings on search engine results pages (SERPs) for the keywords "Castrol Distributors" and "Michelin Tyres." There was a tough competition but Invictus Star Technology achieved it for CTC.

Ranking on "Castrol Distributors" and "Michelin Tyres"

The specific keywords like Castrol products and Michelin Tires were crucial to attract potential customers looking for authorized sellers.

Highly Competitive Niche

The auto spare parts industry is characterized by fierce competition, with numerous players vying for online visibility and customer attention. CTC needed to differentiate itself in this crowded market and attract potential customers to its website.

Increasing Website Traffic

Invictus Star Technology sought to drive more organic traffic to its website, expanding its reach and generating more leads and conversions.

CTC's SEO Strategy

Our aim was to improve web pages ranking for our valued customer. Therefore, we implemented a comprehensive SEO strategy for CTC.

Keyword Research

Keyword Research

Invictus Star Technology conducted extensive keyword research to identify relevant terms and phrases that aligned with its target audience's search intent. By understanding the language and preferences of their potential customers, Invictus Star Technology optimized their website content to match popular search queries related to Castrol products and Michelin tires.

Competitor Analysis

Competitor Analysis

Invictus Star Technology performed a thorough analysis of its competitors in the auto spare parts industry. By studying their strategies and identifying areas of opportunity, we gained valuable insights into effective SEO practices within the niche. This analysis helped CTC refine SEO approach and identify unique selling points that would set them apart from the competition.

On-Site SEO

On-Site SEO

Invictus Star Technology focused on optimizing the website content for search engines through on-site SEO techniques. This included implementing relevant keywords in meta tags, headings, and page content. We also ensured that their website had a user-friendly and intuitive structure, making it easy for visitors and search engine crawlers to navigate and understand the content.

Search Appearance

Final Results

Central Trading Company (CTC) successfully tackled the challenges of a highly competitive niche and the need for improved search engine rankings and website traffic.


Increase in Average CTR


Increase in Organic Traffic


Increase in Organic Conversions


Increase in Impressions

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