- Web App Development
Why and When a Website Needs Rebranding?
Posted on 22-07-2021
Posted by devmin
A website represents a digital picture of your business. It is an online representation of your business objectives. It should depict the solution you offer and offer a seamless experience for visitors to take the desired action. Moreover, it should be well-designed and search engine optimized. Should appear in the relevant search results on Google, Bing, and other search engines. It should be well-designed to attract prospects and answer each question they might have about the products, services, or the company.
Therefore, you need to keep assessing your website and checking whether it needs improvements in design, experience, features, and functionalities. When there is a significant requirement for advance, you might think about rebranding your website to give it a fresh touch, eradicate glitches, and attract visitors to your website.
The following are some key indicators to help you learn why you need rebranding for your website.
For Increased Traffic
All the features and specs you added to your website are of no use if no one sees them. For increased traffic on your website, your website needs to be SEO optimized. A website free from glitches and errors is more likely to appear in the search results than those not. If your website loads slowly and takes more than 5-7 seconds for loading, it is relatively slow. You must work on your website speed optimization to increase the chance to appear on Sirs and get more online traffic.
Similarly, you can add a blog page to your website to make it more engaging and interactive for visitors coming to your website. WordPress is a widely used content management system where you can easily manage and publish content.
Keyword research will help you learn about relevant topics and ideas people are interested in and search online. Using those keywords, you can write informative content for user engagement and make your website SEO game strong. With SEO plugins like Yoast, you can check the SEO and readability score of each blog you write for your website blog page.
For Increased Conversions
If you are getting traffic, but most of the traffic coming to your website is bouncing, the purpose of bringing traffic to your website is failed. You can make the most of your website traffic if you can convert that into leads. A straightforward conversion strategy needs to be integrated into your website design. If your website lacks so, you need rebranding and redesigning of your website.
Your website should give a clear message about your company’s main objective. What solution does it offer, and how is it beneficial for your audience? The next step requires your website to convince visitors to take action and slide through the sales funnel towards becoming your customer. If your website lacks to do so, it needs a redesign.
While redesigning your website for improved conversions, present your business’s core values through your website. Add clear and easily actionable call-to-action buttons to make it easier for visitors to slide through the sales funnel. A redesign can help you significantly increase your website conversion rate.
If you want your website to grow similarly, you can evaluate your website performance and see any room for improvements. Fixing the loopholes in your website conversion strategy, you can get a significant revenue share in the market through an apt digital approach.
For Adding New Functionalities to Your Website
You may need to put in place a rebranding strategy if you want to add new functionalities or features to your website. As your business grows, you might end up thinking of adding new features or improved functionalities to keep up with the growing needs of customers and ever-increasing market expectations.
For instance, when everyone else offers a live chat facility on their website and misses that, you should consider adding the feature to meet users’ expectations. Similarly, several other functionalities are being added to a modern website standard. You definitely cannot miss something your competitors are adopting to take the lead in the market.
A simplified navigation system and personalized content can help users easily and quickly find what they want. Improving and adding functionalities and features can help visitors have a seamless experience on the website. So, if you are missing these elements, you should get a website to revamp and take the lead.
A Redesign Focused on User Experience
Whenever you opt for rebranding or redesigning, you need to focus on providing a seamless user experience. Add features that help your website visitors to navigate smoothly and turn into your customer with a flawless and glitch-free experience on your site.
For a Mobile Optimized Website
Mobile is the most used gadget for browsing the internet in the modern era. When users search for a query via their smartphones, they are shown with the results carrying mobile-friendly websites first. It is essential to cater to this ever-growing need and optimize your website for mobile users. Or else, you can lose a significant chunk of traffic to your website coming from mobile.
Understanding the change in user behavior, businesses should be aware of the need to redesign their website and make it mobile-responsive. You might need to reassess your website and make sure the website layout is mobile responsive and easy to use on small screens. If you find your website design ineffective, you might think about the rebranding of your website to ensure a mobile-optimized experience for your visitors. Always be careful while choosing a web design company for your website and business rebranding. Choose the one with the right set of expertise and experience in the market.
Should You Consider Rebranding Your Website?
The rebranding of a website is a time-taking process. You are required to put in a significant amount of effort, time, and money. However, when there’s a need for a revamp, you cannot simply avoid or refrain from it. It is worth spending time and money on rebranding your business. Set up a rebranding strategy when it is imperative for your business success. Aligned with your business strategy, rebranding can help you improve your website rankings, increase conversion rate, accomplish your business goals.
Making the Right Choice
Invictus Star is one of the leading technology solution providers in the UAE with extensive business development, branding, and digital transformation. Get in touch to revamp your website and overall digital strategy to keep up with your targets.