The post-pandemic effect is evident in every sector of life. With the social distancing boundaries and lockdowns, the pandemic has led to inevitably high use of modern technologies.
Covid outbreak has wholly transformed the perspectives. It has brought a change in how people think, behave, and shop; particularly online. Today, online shopping is not only limited to luxury.
It comes as no surprise that the pandemic leaves a lasting impact on the eCommerce industry. The rise in on-demand websites is relatively fast and visible – the eCommerce industry is at the boom.
The future is being influenced heavily by present assertive consumer behavior. At a swift pace, the demand for on-demand websites is outweighing the available resources. E-commerce revenues will grow to $6.54 trillion By 2022, escalating from $3.53 trillion in 2019.
From left-with-no-other-options to great convenience, it became a necessity for most consumers. Business owners who were uncertain whether to move online or not have concluded that e-commerce is the most feasible solution to be active in the market during these testing times.
The impacts of Covid’19 have evolved e-commerce in ways no one could have anticipated. The eCommerce industry is growing at a rampant pace, and more and more retailers are moving online. Besides this, entrepreneurs are making their way to the market through e-commerce ventures. As everything gets back to normal, the industry experts and leaders have apprehended the situation to see where the market has gone in 2021 and beyond.
The rise in on-demand websites has brought a significant shift in revenue for the eCommerce industry. Since social distancing becomes a mandatory thing for all, people turned to digital alternatives for all of their needs. The rise in the demand for on-demand websites persuaded businesses to launch their online stores.
It naturally dropped off the sales in physical stores, and eCommerce saw an upsurge in revenue. A survey by Engine reported that 42% increased online shopping is seen after March 2020. People shifted to online purchases for items they would have bought from physical stores otherwise. This is particularly true for online household goods and grocery stores.
Below are some of the significant industries that observed a massive shift in online users’ behavior:
Health and safety products were the most in-demand products during the covid, and this is one of the most demanding product types where the prices scored highest for the high demand. We witnessed a faster demand for these products than the ability to manufacture and restock. Products like face masks, hand sanitizers, and hand washes were disappeared from both the online and physical stores at an incredibly high rate.
Followed by the health & safety products, packaged food was high in demand. The category was already booming as an on-demand online website solution before covid reached us. After covid, the demand for shelf-stable items was skyrocketed. Items like milk, bread, oatmeal, dried beans, and snacks are top of this category’s list.
Notably, people get used to the change in their shopping behavior due to the shift in covid limitations. Now people find it more convenient and comfortable to shop via using mobile apps or eCommerce stores. The gap that bound people from not shopping through online shops was in familiarity or a standard practice that they used to follow regularly. Covid brought a shift in their behavior and lead them to do less in-person shopping for shelf-life food.
Grocery eCommerce was the second most in-demand category. A considerable spike in grocery eCommerce is observed doing and after the covid times. It ascended by the end of the first quarter of 2020. This leads shoppers to shift online to grab the items they couldn’t easily find at their local grocery stores. Groceries and self-stable goods were one of the most needed on-demand online solutions, and the rest of e-commerce followed this with varying figures but not near the drastic peaks of the grocery eCommerce.
More about the long-term quarantine-type items, grocery sales are increased. To avoid the crowd and maintain social distancing, consumers choose to buy online and get the items delivered to their doorstep. Therefore, there is a rise in the downloads of online grocery delivery apps have seemingly increased.
Post covid consumer behavior includes buying items from online stores more than they did before the pandemic. The increase in food and beverage online sales every month is 18% on average.
Besides grocery and routine products, eCommerce covers a vast number of products across categories. These eCommerce categories showed an overall surge in figure with some differences in different types. Let’s take a look at the most common on-demand online store categories during and post-covid.
Besides the urgency of grabbing health, safety, and food items, it is no wonder why people are homebound and no longer pursuing external entertainment options that there is an increase in digital streaming services.
Digital streaming and subscription is another leading online service that witnessed a high score amid and post-covid. People showed an increased interest in this category, and it saw a significant rise in both revenue and conversion. Online streaming services like Amazon, Netflix, Hulu, and Disney+ got a peak in a high number of subscribers by April 2020.
The telehealth industry was gradually growing until the covid outbreak. It saw immense growth after covid’19 hit us. The episode has caused a massive rise in the use of telehealth. Consumer adoption has accelerated from 11 percent in 2019 to 46% of consumers now using telehealth to substitute canceled healthcare visits at the clinics.
Similar to other categories, fashion and apparel stores are seeing a decline in physical stores. People do not prefer to buy directly from the shops in-person amid the covid. As a result, some stores have faced significant losses and end up closing their business’s retail side entirely. During the peak covid times, even the online sales of apparel and fashion have seen a decline in overall sales. However, it is the most reliable way for the sellers to be connected with their customers and serve them when they need it.
The outbreak of covid has made us living a flux. Most of the customers are trying to cope with the need of the time and adapting their behavior accordingly. On the other hand, business owners are trying to fulfill their consumers’ needs in the best possible way.
Depending on the industry and audience, the companies respond to the ever-evolving situation after the rise of covid. To cater to your customer needs, you must take such steps to survive in difficult times. As a result, the rise of on-demand websites is likely to take place. If you are looking ahead to serve your customers at the best of your potential, connect with Invictus Star to transform your digital journey and serve your customers as best you can.
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